Over 200 guests flocked to Regent Street London yesterday evening to see Idris Elba launch his exclusive new collaboration collection with fashion brand Superdry.
Held at Superdry’s Flagship store, the event kicked off London Collections Men in style. British Fashion Council Ambassadors, including rapper Tinie Tempah and model David Gandy attended, along with a selection of fashion bloggers and press for this exclusive preview.
An army of twenty male models performed a show-stopping collection display followed by a speech by Idris himself.
Dressed in a navy IE hoodie and redefined wash jeans, both staple pieces from the actor’s collection, he said: ‘Thank you very much for coming tonight. I’m not a leading voice in fashion, but I’ve got an opportunity to express my personal style and my love for fashion through a brand I admire. I’m super proud of the collection you can see today and this is just the tip of the iceberg – it’s not just a one-off season – we’re already planning the spring collection.”
British, grounded and cool – Idris’s personal character and style is captured throughout the 250-piece collection. Models on the night wore key looks from The Leading Man Collection, including ultra-fine thread shirts, cashmere knitwear, tailored heavy wool pea coats, Monogram Edition jackets, premium triple-stitched down outerwear, redefined wash denim and luxury sportswear.
Named one of GQ’s 50 best-dressed British men this year, Idris designed the collection alongside Superdry Co-founders James Holder and Julian Dunkerton. Just like the collaboration, Idris’ personal touches were embedded throughout the event, with childhood friend and music partner – Boogie Boy – on the decks.
The collection will launch in selected Superdry stores, exclusive department stores and online in the UK and USA, November 2015.