Founded in 1994 as a spin-off from the Diesel brand, 55DSL has gone on to become a successful independent apparel company with a provocative identity, and a fresh young attitude. Defining itself through contributing to the global action sports scene, wearing 55DSL is as much about embracing a lifestyle as it is about fuelling creativity.
The past twenty years have seen 55DSL collaborate with an exceptional amount of creative talent – across the pools of design, music and sport. With 55DSL now reaching its 20 year anniversary, the time has come for the brand to take stock and celebrate the milestone.
Honouring the past, the 20 Years of 55DSL documentary displays just how far the brand has come, showcasing its progression from an exclusively action-sports orientated line through to its transformation into a full street-wear range. Bringing together many of 55’s friends (artists, athletes & other brands) the footage tells the incredible 55DSL tale from the minds of many including creative Director Andrea Rosso, Joel Tudor, Alex FaKso and more.
Featuring music by the Bloody Beetroots and a bespoke soundtrack, 20 Years of 55DSL is an eclectic audio-visual journey through the history of the original Italian street-wear brand. Watch the full film at 55dsl.com and read more at www.hypebeast.com