This week adidas kicked convention by launching a new collection of football boots which are set to inspire both hate and awe in equal measure.
The new adizero f50, Predator, Nitrocharge and 11Pro have already appeared on the feet of some of the finest football players in the world, and now it’s your turn to be the “most hated” player on the pitch.
As adidas puts it, “If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so”.
The new boot collection features the latest in adidas technology, ensuring the wearer delivers a “haters” performance when stepping out onto the field. Forget verbal expletives, let your football do the talking.
Available now at adidas.co.uk