adidas Unveils Ultra Boost Running Shoe

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Launched in New York City, Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance at the official unveiling of the Ultra BOOST shoe.

Launched in New York City, Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance at the official unveiling of the Ultra BOOST shoe.

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The new Ultra BOOST from adidas features 20% more BOOST cushioning material, the highest Energy Return cushioning on offer, while the traditional EVA midsole has been banished in favour of a more direct contact to encourage expression.

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Made of unique energy capsules, BOOST delivers steady performance over long distances and is believed be consistent in changing weather conditions.

Your greatest run ever awaits you. Available at adidas.com from February 11, 2015 and select stores from 25th February with the RRP still unannounced.