Gap has teamed up with Sofar Sounds, to bring you their #summerloves campaign, which kicked off in London last week (Thursday 12th June), in the basement of Red Gallery, Shoreditch.
With everything from fairy lights in washing machines to polaroid pictures on the wall and pillows on the floor, the London debut was as expected, both intimate and standout, headlined by dreamy-pop sisterly duo Say Lou Lou. Other performances on the night included those from Rhodes and Charlie Cunningham.
Acting as an enabler, Gap’s inclusion will undoubtedly see the Sofar Sounds events grow in popularity in the future, while maintaining the same levels of conviction and success.
Showcasing the American Summer music scene alongside Gap’s latest Summer collection by designer Rebekka Bay, the summer campaign is modeled by recognisable faces from the music world, including the likes of Say Lou Lou, Smith Westerns, Andra Day and Wardell.
Pay a visit to the new Gap concept store currently at Box Park, Shoreditch, East London and see the new summer collection for yourself.
With more events happening soon, head over to Gap’s Facebook, Twitter and Instagram pages for further announcements..
And for your chance to attend a Sofar Sounds event, simply sign-up via sofarsounds.com.