Californian born surf brand O’Neill makes summertime waves once again, with their brand new collection of Hybrid Boardshorts, a stylish beach/summer wear for Summer 2013. The fresh range has been engineered to bridge the gap between the beach and the bar. With exciting colour pathways and tailored designs, both style and performance is not compromised, along with a strong emphasis on fun and summer. The appeal of these O’Neill board shorts, is not only in their design, but rather performance along with the flexibility these will bring to your suitcase for summer vacation. So whether your heading for the waves, heading straight to the beach bar or laying low on the sun chair, making a style splash is quite a thoughtless provoking task with these hybrid board shorts.
A highlight in the collection this season is the O’Neill Chinook Hybrid. With its distinctive cut, crisp tailoring and recognisable chino features including belt loops and side pockets, this Hybrid boardshort could be easily mistaken for a walkshort. Team it with a short sleeve shirt to achieve that perfect ‘summer in the city’ look. (See below)
Part of the High Summer Capsule Collection, the O’Neill Pigment Hybrid comes in two bright colourways and looks great on the street as well as at the beach. Dress the look up with a shirt or down with a basic tee, this Hybrid is a fun, versatile summer must have!
If playing it safe isn’t for you then maybe these Devito Hybrid board shorts are more for you!
For more information on the new collection check out www.oneill.com
About The O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of ground-breaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half century of history as the First Name in the Water.