A few weeks back we gave you a heads up about the H&M DIVIDED pop up that was open (for summer only) on Truman Brewery, Shoreditch. The Scandi brand opened the pop up store back in July to showcase and celebrate the arrival of its new DIVIDED AW15/16 collection.
Treating fashion fans of East London to more than just good clobber, the exclusive pop-up residency has also been home to a fair share of live music events and creative workshops, thanks to a partnership with Noisey.
We popped down last Thursday, for an evening of good music and chilled vibes. Transforming the shop floor into a dance floor, H&M treated guests, including competition winners and press to an exclusive evening of fun, East London style.
Polaroid cameras, wall-mounted bubblegum machines and fully stocked bar, provided guests with everything they needed for a habitually enjoyable Thursday evening in East!
The H&M DIVIDED pop-up store has one last event on tomorrow, with turntables in the hands of Rough Trade DJ. You can still signup to attend the party via Noisey and shop the DIVIDED collection at hm.com.