Summer: It might still be in full swing, but at the same time it is almost over. Recognising this fact, Swedish high street fashion retailer H&M has opened a pop up store in East-London, Shoreditch to showcase the arrival of its new Divided AW15/16 collection.
The H&M East London pop-up will display the very best from the new line alongside a string of live music, creative workshops and exclusive shopping events. Targeting the East London cool kids, H&M’s Divided brand will serve up some creative behaviour to mirror a collection that is the epitome of cool.
Teaming up with Noisey, H&M have been throwing regular parties, combining music with fashion. There are just three more events left: Shorebitch (20/08), NTS (27/08) and Rough Trade (02/09). With the promise of good music, a relaxed shopping environment and a supply of free booze at each party, we will be heading down ourselves to check things out on the 27th August.
If the prospect of free drinks and some fine tunes wasn’t enough, guests will also be entered into a prize draw for a chance to win a £200 H&M voucher. See out the summer in style. Sign up for your chance of bagging some free tickets below and check out the full range online now at hm.com
July 23rd-2nd September, 2015
The Old Truman Brewery
Sign up for tickets via Noisey