H&M Divided Pop-Up in East London

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Summer: It might still be in full swing, but at the same time it is almost over. Recognising this fact, Swedish high street fashion retailer H&M has opened a pop up store in East-London, Shoreditch to showcase the arrival of its new Divided AW15/16 collection.

The H&M East London pop-up will display the very best from the new line alongside a string of live music, creative workshops and exclusive shopping events. Targeting the East London cool kids, H&M’s Divided brand will serve up some creative behaviour to mirror a collection that is the epitome of cool.

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Teaming up with Noisey, H&M have been throwing regular parties, combining music with fashion. There are just three more events left: Shorebitch (20/08), NTS (27/08) and Rough Trade (02/09). With the promise of good music, a relaxed shopping environment and a supply of free booze at each party, we will be heading down ourselves to check things out on the 27th August.

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If the prospect of free drinks and some fine tunes wasn’t enough, guests will also be entered into a prize draw for a chance to win a £200 H&M voucher. See out the summer in style. Sign up for your chance of bagging some free tickets below and check out the full range online now at hm.com

July 23rd-2nd September, 2015

H&M pop-up
The Old Truman Brewery
Brick Lane

How much?
Sign up for tickets via Noisey