Aramis was a pioneer in the men’s fragrance world when it launched its classic Aramis for men back in the 60s. Today, the Estee Lauder owned brand is mixing things up, shaking off its reputation as a mature gentleman’s brand and now targeting the modern man. Aramis’ latest addition is Aramis Black; a mysterious fragrance, inspired by the contemporary gentleman.
Aramis Black is a unique combination of bold freshness and intense masculinity.
Its striking presence is felt through vibrant accents of grapefruit fused with elemi’s crisp and peppery facet, which is further refined by the green and leafy notes of lentiscus. The fragrance hits its paramount with the outstanding aromatic quality of juniper wood blended with rich notes of cognac and soft leather to embody a suave confidence. As the scent unwraps, shades of white incense and tonka beans heightened by the deep and powerful scent of vetiver leave a trail of charm signature.
Aramis’s newest fragrance is packaged in a sleek transparent bottle, showcasing the gray fragrance. Featuring a black cap and marbled black carton, the new design is a statement of modern masculinity. A 24/7 fragrance worth keeping for yourself.
Aramis Black Eau De Toilette Spray, £46 for 60ml. Available to buy online now exclusively at Boots.