Thursday 13th February 2014, saw Superdry Premium launch its “premium” lounge, showcasing the British labels’ latest collaborations and limited edition lines via the basement of their flagship, Regent Street store. The premium lounge is currently home to Superdry’s Timothy Everest, Cheaney, Copper Label Selvedge Denim and Luxe Leathers collections.

The Art Deco lounge is not only a great original feature of the building, but will offer personal shopping, monogramming, tailoring and refreshments services to premium collection shoppers. The debut pieces pose a style transition from Superdry’s usually calm and casual collection.


Check out some of our favourites from the Superdry premium collection below.


 Town Coat – £274.99, click to buy

This classic Town Coat (above) brought to you by Timothy Everest and Superdry has a sleek and simple fit. The minimalist design is well suited to formal, no fuss attire. The coat is essential when running between A to B, with its hidden earphone threading. For gents who enjoy a bit of detail, the contrasting velvet  collar is prime. Plus, there are many collar contrasts to play around with in the collection.

9_TBC_Town Jacket _Black Super Spec

Town Blazer/Jacket – £194.99, click to buy

If you prefer something a little more casual, opt for the Superdry Town Jacket in Black Super Spec. A single breasted, three button jacket that is suited for daytime wear all the way through to evening. Again, a simple contrasting collar picks up the grey colour palette of the jacket. 


 Premium Brogue Boots – £279.99, click to buy

For fellas who rock a ‘rough and ready’ look, the Premium Brogue Boots in Almond/Rush Grain will do wonders. Made with real leather insoles and a cork inserted base, you’ll never want to take them off. The only downside is the fact that the rest of your shoe collection will begin to feel slightly neglected as you fall for these cracking boots. Finished with a heavily burnished toe and heel counters with a natural , clear wax leather welt.


Super Spy Suit Trouser – £74.99, click to buy

 For a razor sharp look during any occasion that requires formal dress, these Super Spy Suit trousers in Sharkskin are impeccable. The modern skinny trousers come with side strap adjusters, perfectly aligned side seams and gold inner seam bindings. The trousers come unfinished to allow you to make your mark, having them adjusted to your liking, providing an exquisite fit.

Check out the rest of the premium collection HERE